Privacy policy
At Slow, we believe in being transparent about everything we do—from the materials inside our sofas to how we look after your personal information.
This Privacy Policy explains what information we collect, why we collect it, how we use it, who we share it with, and the choices you have.
Slow is a trading name of Dalesbred Ltd (“Slow”, “we”, “our” or “us”).
By using our website, contacting us or purchasing from us, you acknowledge that we may process your personal information in accordance with this Privacy Policy.
1. Who we are
Dalesbred Ltd t/a Slow
Registered in England & Wales
Registered office
Suite E, Canal Wharf, Eshton Road, Gargrave, Skipton, North Yorkshire, BD23 3SE
Dalesbred Ltd is the Data Controller responsible for your personal information.
2. The information you share with us
Depending on how you interact with Slow, we may collect the following information.
Contact information
- Name
- Email address
- Telephone number
- Billing address
- Delivery address
Product and project information
- Sofa and fabric preferences
- Bespoke measurements
- Room dimensions
- Photographs
- Videos
- Inspiration images
- Design requirements
- Notes from conversations with our team
Order information
If you purchase from us we may collect:
- Order history
- Product specifications
- Delivery details
- Payment status
- Warranty information
- Customer service history
We never store your payment card details.
Website information
When you browse our website we may automatically collect:
- IP address
- Browser type
- Device type
- Pages visited
- Time spent on our website
- Referral source
- Cookie preferences
3. How we collect your information
We collect information when you:
- Browse our website.
- Request fabric samples.
- Ask for a quotation.
- Use our AI Design Consultation.
- Place an order.
- Subscribe to our newsletter.
- Contact us by email, telephone or social media.
- Visit our showroom.
- Leave a review.
- Participate in surveys or promotions.
4. How we use your information
We use your information to:
- Respond to your enquiries.
- Prepare quotations.
- Design bespoke products.
- Process and fulfil orders.
- Arrange deliveries.
- Provide aftercare and customer support.
- Honour warranties.
- Improve our products and services.
- Improve our website.
- Prevent fraud.
- Meet our legal obligations.
Where you have given your consent, we may also send you marketing communications.
5. Using our AI Design Consultation
Our website includes an AI Design Consultation that allows you to explore bespoke furniture, discuss ideas and receive an indicative quotation through a conversation using either text or voice.
The assistant is an automated AI system. It is not a human adviser.
What we collect
During your consultation we may collect:
- Your name
- Email address
- Information about your room or project
- Product preferences
- Measurements
- Fabric choices
- Design requirements
- A written transcript of the conversation
If you choose to speak rather than type, your voice is processed only for the purpose of providing the conversation.
We do not intentionally retain voice recordings once the conversation has ended. We retain only the written transcript unless temporary processing is technically necessary to provide the service.
We do not use your voice to identify you.
We do not permit your conversations, transcripts or voice recordings to be used to train public AI models.
Why we use this information
We use your information to:
- Provide your consultation.
- Produce an indicative quotation.
- Follow up with your enquiry.
- Improve the quality, safety and reliability of the service.
- Improve our products and customer experience.
Our lawful basis is:
- Performance of steps requested before entering into a contract when providing consultations and quotations.
- Legitimate Interests when improving the quality, reliability and safety of the service.
Where consent is required by law, we will ask for it before processing your information.
The AI Design Consultation does not make automated decisions that have legal or similarly significant effects on you.
Any final quotation, product specification or recommendation will always be reviewed and confirmed by our team before an order is placed.
6. Marketing communications
If you choose to receive marketing from Slow, we may occasionally send you information about:
- New collections
- Product launches
- Workshop stories
- Interior inspiration
- Events
- Offers
- Company news
You can unsubscribe at any time by clicking the unsubscribe link in any marketing email or by contacting us directly.
7. Advertising on Meta (Facebook & Instagram)
Where you have chosen to receive marketing communications, we may use your email address to create advertising audiences on Meta platforms, including Facebook and Instagram.
Your email address is securely converted into an encrypted (hashed) format before being shared with Meta.
Meta compares this encrypted information against its own users to create a Custom Audience.
Meta does not receive your email address in a readable format during this process.
We may also ask Meta to create similar audiences (“Lookalike Audiences”) to help introduce Slow to people who may be interested in our products.
We only do this where you have given your consent to receive marketing.
We never sell or rent your personal information.
8. Cookies
Our website uses cookies to:
- Keep the website functioning correctly.
- Remember your preferences.
- Understand how visitors use our website.
- Improve performance.
- Measure the effectiveness of our marketing.
You can manage your cookie preferences at any time through our cookie banner.
Please also see our Cookie Policy.
9. Who we share your information with
We only share your information where necessary to provide our services or operate our business.
These providers may include:
- Shopify – our ecommerce platform.
- Capsule CRM – managing customer enquiries, quotations and customer relationships.
- Klaviyo – sending marketing emails to customers who have opted in.
- Meta – advertising measurement and Custom Audiences where you have consented.
- Google Analytics – helping us understand how visitors use our website.
- Stripe and other payment providers – securely processing payments.
- Carefully selected delivery companies who deliver your furniture.
- Professional advisers, accountants and IT service providers.
Our AI Design Consultation is operated on our behalf by specialist technology providers acting under written data processing agreements.
These providers may include services responsible for:
- Speech recognition.
- AI language processing.
- Live communications infrastructure.
- Secure cloud hosting.
Some of these providers may process information outside the United Kingdom, including in the United States.
Where this happens we ensure appropriate safeguards are in place in accordance with UK data protection law.
A current list of our key data processors is available on request.
We never sell or rent your personal information.
10. International transfers
Some of the organisations we work with may process personal information outside the United Kingdom.
Where this happens, we ensure appropriate safeguards are in place in accordance with UK data protection law, including the use of approved contractual clauses or other recognised transfer mechanisms where required.
These safeguards are designed to ensure your personal information receives an equivalent level of protection wherever it is processed.
11. How long we keep your information
We only keep your personal information for as long as we need it to provide our services, meet our legal obligations, or protect our legitimate business interests.
As a general guide:
- Customer enquiries and quotations – We normally keep these for up to 12 months after our last conversation, unless they become part of an order.
- AI Design Consultation transcripts – We normally keep written transcripts for up to 12 months to help us respond to your enquiry and improve the service. Voice recordings are not retained.
- Orders, invoices and accounting records – We retain these for up to 7 years to comply with UK tax and accounting requirements.
- Marketing preferences – We keep a record of your marketing preferences until you withdraw your consent or ask us to remove your details.
- Website analytics – Analytics information is generally retained for up to 26 months, depending on the service being used.
Where information is no longer required, we securely delete or anonymise it. We may retain anonymous statistical information that can no longer identify you for analytical and reporting purposes.
12. Your rights
Under UK data protection law, you have the right to:
- Request access to your personal information.
- Correct inaccurate information.
- Request deletion of your personal information.
- Restrict certain processing.
- Object to processing carried out under our legitimate interests.
- Withdraw your consent at any time where processing is based on consent.
- Request a portable copy of your information where applicable.
- Lodge a complaint with the Information Commissioner’s Office (ICO).
To exercise any of these rights, please contact us at:
13. Keeping your information secure
We take appropriate technical and organisational measures to protect your personal information against accidental loss, unauthorised access, misuse or disclosure.
Although no internet-based service can ever be completely secure, we continually review and improve our security practices to help keep your information safe.
14. Children’s privacy
Our products and services are intended for adults.
We do not knowingly collect personal information from children under the age of 13.
15. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our business, technology or legal obligations.
The latest version will always be published on our website, and the “Last updated” date at the top of this policy will show when it was most recently revised.
16. Contact us
If you have any questions about this Privacy Policy or how we use your personal information, please contact us.
Post
Slow
Unit 4 The Sidings Industrial Estate
Settle, BD24 9RP
